The First Guy to Break the Internet By: Emma Madden | https://www.narratively.com/p/the-first-guy-to-break-the-internet | Oct 2023 It was the halcyon days of social video, eons before TikTok, and one gung-ho idealist had a simple plan to change the world. His Kony 2012 campaign crushed the internet—and nearly crushed him, too.
